Marian Panzer
Executive Producer & Production Management · Content Strategy & Operations · Cologne

CONTENT
ECOSYSTEM
ARCHITECT

I bridge the gap between marketing strategy and operational infrastructure, establishing holistic content production pipelines and designing AI-powered content systems that don't just produce content, but build the workflows and measurement frameworks that make content scale intelligently.

12+
Years Experience
16
Custom Tools Built
50+
Global Brands
How I Think

STRATEGY WITHOUT
EXECUTION IS
JUST A DECK.

I've sat on both sides: advising brands on content & strategy, and building entire content operations frameworks hands-on. That dual perspective is the foundation of how I work.

01
Systems Over Campaigns

Campaigns end. Systems compound. I design content infrastructure that improves with every iteration, workflows, templates, AI pipelines and measurement frameworks that make the next campaign faster and smarter than the last.

02
AI as Infrastructure

Not AI for AI's sake. I integrate generative tools where they create structural advantage: in briefing, asset production, localisation and performance analysis, always within guardrails that protect brand integrity.

03
Creative Meets Operations

The best content strategies fail without operational backbone. I've established content budgeting tools, DAM systems and analytics dashboards from scratch, because understanding how content is made changes how it's planned.

04
Performance as Creative Brief

Data informs creative, not the other way around. I build feedback loops where platform performance, audience signals and content variables feed directly back into the briefing process, closing the loop between idea and insight.

What I Do

SEVEN DISCIPLINES.
ONE INTEGRATED
APPROACH.

From executive producing and line producing to production management, communications planning, AI-powered operations and performance iteration. I cover the full production and content value chain, end to end.

01Executive Producing & Line Producing
Budgeting & BiddingOn-Location & StudioCost Controlling
02Production Management & Consultancy
Process DevelopmentCashflow ManagementRights Clearing
03Content Strategy & Communications Planning
Brand PositioningChannel ArchitectureAudience Segmentation
04AI-Powered Content Operations
Workflow DesignAutomationGenerative AI
05Creative Production Management
Asset PlanningBudget ControlVendor Management
06Performance & Analytics
KPI FrameworksReportingIteration Loops
07Digital Tooling & Development
SaaS ToolsFull-StackSystems Design
Generative AI Tooling · Built & Deployed

NOT AI TOOLS.
AN AI
ECOSYSTEM.

I didn't implement off-the-shelf AI tools. I designed and built a suite of interconnected generative AI applications covering the entire content chain. Each tool custom-built, each one part of the same operational logic.

🔒mp.tools/asset-calculator
⟳
Asset Calculator
Beta
1
Modell
2
Config
3
Ergebnis
Funnel-Modell
ABC AIDA TOFU 5A Simple
Plattformen
Meta TikTok YouTube Pinterest Snap
24
Video Master
18
Still Master
312
Total Assets
€84k
Budget
Asset Calculator
Strategic content planning tool that maps campaign parameters to asset volumes via funnel logic, platform mechanics & performance targets.
Funnel LogicPDF ExportPremiere XML
🔒mp.tools/ai-studio
⟳
AI Studio
Live
Brand-consistent image generation via fine-tuned model: product shots, lifestyle content, campaign visuals with brand DNA...
EditorialLifestyleProductGenerate →
AI Studio
Generative image workflow with brand-trained models: prompt-to-asset pipeline with style controls, gallery management & model training.
Stable DiffusionBrand TrainingGallery
🔒mp.tools/asset-manager
⟳
Asset Manager
v2.1
All
Img
Vid
Doc
Search assets...
Asset Manager
Multi-format DAM with picdrop sync, project organisation, metadata management and team-based access control.
DAMPicdrop SyncMulti-User
🔒mp.tools/content-analytics
⟳
Content Analytics
Live
2.4M
Impressions
↑ 18%
4.8%
Eng. Rate
↑ 0.3%
84K
Reach
↑ 22%
Engagement over time
InstagramLinkedInTikTokFacebook
Content Analytics
Real-time performance monitoring across social channels: KPI tracking, platform breakdown, trend detection and iteration signals.
Multi-PlatformReal-TimeKPI Tracking
Selected Work · Line & Executive Producer

COMMERCIAL.
FILM.
SERIES.

Over a decade of high-end production across Germany, Europe, USA, Japan, South Korea, Cuba and Canada, for global brands, broadcast networks and independent film.

L'Oréal
Elnett TVC · 15s
ALDI
Sylvie Meis · Winter
L'Oréal
Revitalift Laser Heidi Klum TVC
Kerrygold
Ein Stück vom Glück
La Roche Posay
Mela B3
FlixBus
More Life In Real Life
WELEDA AGBooster Dops In-house Production
THOMY (Nestlé)The Saurk In-house Production
L'OréalMascara Date
WELEDA AGAlways On (Cell Longevity) In-house Production
ALIBABA.COMOlympic Games
WELEDA AGVLORA In-house Production
Selected Projects

WHERE STRATEGY
BECAME
SYSTEM.

01
AI Content Ecosystem · Global Brand
Executive Producer · Content Ecosystem Architecture

Designed and built a holistic generative AI content ecosystem from scratch, covering comms strategy, AI-powered briefing tools, generative creation workflows for text, image and video, custom automation pipelines, transcreation, performance monitoring and KPI-driven iteration.

4
Custom Tools Built
02
EuroScope Digital · SaaS Platform
Product Lead

Led the digitalisation of the industry-standard production calculation tool for several film productions, transforming a legacy Excel workflow into a connected SaaS platform for the German film production industry.

100%
Industry Standard
03
Global Brand Campaigns · Network Agency
Lead Line Producer · Commercial & Film

Line produced large-format commercial productions for global brands including L'Oréal, ALDI, McDonald's, Mercedes-Benz and Samsung, managing international crews, multi-location shoots and complex post-production pipelines from brief through delivery.

100+
Productions
Brands I've worked with
McCannALDIMercedes-BenzL'OréalSamsungMcDonald'sLa Roche-PosayFerreroNiveaKerrygoldOpelNestléDouglasWeledaThomyCovestroUFAZDFMastercardMicrosoftCoca-ColaChevroletIKEANespressoMarsGlaxoSmithKlineZurichGeneral MotorsUNICEFeBayWWFJunge HeldenVolkswagenDeutsche TelekomLidlReweHenkelBeiersdorfadidasAllianzBoschDHLFielmannTUIE.ONGörtzOBI

LET'S BUILD
SOMETHING
THAT SCALES.

If you're looking for someone who understands both the craft of content and the strategy and infrastructure behind it — let's talk. I'm open to full-time roles, consulting engagements and strategic projects.

kontakt@marianpanzer.de →

Email

kontakt@marianpanzer.de

Phone

+49 172 469 28 57

LinkedIn

marian-panzer-5375661a0

Based in

Düsseldorf / Cologne · Remote worldwide

Marian
Panzer
Executive Producer · Content Ecosystem Architect
+49 172 469 28 57 [email protected] Düsseldorf / Cologne, Germany
Experience
05 / 2025 – now
Executive Producer & Operations Strategy
Weleda AG
Executive Producer for content productions and digital campaigns. Leading content operations strategy, AI tooling, and ecosystem development for the global brand.
2024 – 04 / 2025
Executive Producer
McCann Germany // CRAFT Worldwide
Leading large-format commercial productions for global clients. Strategic planning, budget oversight, international crew management and client-facing production consultancy.
2021 – 2024
Lead Line Producer & Senior Producer
McCann Germany // CRAFT Worldwide
Lead line producing for campaigns across L'Oréal, ALDI, McDonald's, Mercedes-Benz, Samsung and more. Managed productions in Germany, Europe, USA, Japan, South Korea, Cuba and Canada.
2021
Producer & Account Manager
Orendt Studios
2018 – 2021
Production Manager / Executive & FFF-Producer
TWIST Filmproduction
2018 – now
Production Consultancy
Freelance
Production Process Development, Budgeting, Cost Controlling, Cashflow Management, Rights Clearing, Fundraising.
2017 – 2018
Production Management & Unit Manager
Freelance: UFA, era, madefor, Rat Pack
2016
Production Assistant / Assistant Producer
Freelance: Banijay, WDR, MMC, Nordfilm (Studio Hamburg)
2012 – 2015
Set Assistant, 2nd AD, Unit Manager Assistant
salt&pictures, BLM, Media.Monks, barracuda, cobblestone, Tempomedia, e+p, easy, Bubbles
Education
2015 – 2018
Bachelor of Arts · Media Management
HMKW University of Applied Sciences, Berlin
Specialization: Production Management
2012 – 2015
Bachelor of Science · Business Administration
FOM University & Heinrich-Heine-University Düsseldorf
Specialization: Accounting & Controlling
Core Skills
Executive ProductionLine ProducingBudget & BiddingCost ControllingStudio & LocationAI Content SystemsContent StrategyWorkflow DesignFull-Stack DevSaaS PlatformsTeam LeadershipInternational Productions
Markets & Languages
Countries
Germany, Europe (full coverage), USA, Canada, Cuba, Japan, South Korea
Languages
German (native) · English (fluent)
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